TikTok has announced today that it has launched an in-app gaming hub to highlight the talents of gaming content creators across Australia and New Zealand. Located in the Discover tab until October, the gaming hub on TikTok will showcase the best videos from local creators as well as a dedicated gaming playlist for creators to soundtrack their own videos.
According to TikTok’s data, the hashtag #Gamer has over 76.7 billion views on the app and other hashtags like #fortnite and #fifa are close behind.
Videos on TikTok with the Minecraft hashtag have been viewed 159 billion times. So it’s safe to say, gaming is big business on the platform.
TikTok Gaming
@loserfruit ignore the person walking in at the end pls ty…
♬ Summer Madness – Kool & The Gang
In addition to adding the gaming hub to the Discover tab, TikTok has also highlighted some of our regions most popular creators.
| Game | About |
| @loserfruit Melbourne 3m followers | I think we all know the feeling of saying “just one more” and suddenly it’s 5am 😳 Loserfruit – or LuFu – is one of the top female gamers in the world, creating awesome and relatable content about gaming. She’s definitely one to watch with over 3 million followers on TikTok! |
| @jonzzy Melbourne 439.9k followers | Jonzzy is a variety streamer, who plays Splitgate, Fortnite, Rocket League, F1 and everything in-between. After losing his job in 2020 due to the COVID-19 pandemic, Jonzzy decided to chase his dream of being a Twitch streamer, and is now signed to Ground Zero Gaming’s esports team. |
| @nichrichie Sydney 62.9k followers | Nich is an Indigenous Australian creator and journalist, streaming JRPGs, narrative games and horror. They’re an ambassador for Wear It Purple, and aim to use their platform to create a safe and inclusive environment for the LGBTQIA+ community. |
| @lachlan Brisbane 3.5m followers | One of the biggest content creators in Australia, Lachlan creates epic Fortnite videos on TikTok. What started as a hobby in 2014 has now turned into a career, founding his own lifestyle brand and professional esports Fortnite team, PWR. Lachlan has a huge emphasis on his community, and is always creating events and opportunities that his fans can participate in! |
| @naysy_vr Brisbane 1.2m followers | Known for her Beat Saber and Virtual Reality videos, Naysy has been creating content for over 5 years, and before becoming a full time creator, she graduated with a Bachelor in Games and Interactive Media, majoring in Animation. She is one of the biggest female creators in the VR gaming space in ANZ, and her super fun and vibrant personality will have you hooked! |
| @maorigamedev Auckland 4.7k followers | Maru Nioniho is the CEO and Founder of Metia Interactive, a game design and development studio based in Auckland, New Zealand. Maru shares content about game development and design, as well as her experience breaking into the gaming industry. Metia Interactive was behind the development of SPARX – a self-help e-therapy tool that teaches young people the key skills needed to help combat depression and anxiety, which is available for free through New Zealand’s Youth Mental Health Project. |
Check out the gaming hub on TikTok until October.
