Esports is a rapidly growing industry. Australia is no exception with the Melbourne Esports Open and IEM Sydney showing the demand from fans and audiences and the skill from players. The Australia esports industry is now worth $20 million, based on research conducted by IBIS World, and with an established partnership with Legacy Esports, the tech giant is committed to growing esports in Australia.
Taking Legacy on a development tour of South Korea, Samsung and the team met with the Korean, multi-winning League of Legends team Gen.G.
Together, the two teams trained, workshopped and played against each other. Legacy also met with Gen.G’s management and coaching staff to get a better understanding of what goes into creating an esports dynasty.
Samsung Legacy Esports
Samsung’s partnership with Legacy Esports extends beyond sponsorship. Samsung is committed to supporting and enhancing both Legacy and the wider esports community.
Matt Nelson, Head of Memory and Storage, Samsung Electronics Australia said;
Esports is an incredibly exciting and dynamic area of competitive sport that is growing exponentially both in Australia and globally.
As a brand, we are constantly exploring ways to enhance the lives of our customers through amazing products and experiences. This development tour has broken new ground for how we continue to support Legacy Esports, as well as the wider gaming community in Australia through sharing the experience
In Asia, particularly in South Korea and China, esports is a massive industry and has been for a long time. In Australia, esports is only just starting to break into the mainstream, so these trips are important for teams, sponsors and the industry as a whole.
It gives them an insight into how the professionals in other regions operate and provides a template for our region.
Tim Wendel, Head of Esports, Legacy Esports said;
It was an incredible experience for our team to connect with such an iconic global powerhouse of competitive gaming and see first-hand what the future of sport could look like in Australia.
We all took away valuable insights and experiences that will help shape our program in 2019 and beyond.
Samsung is the exclusive monitor and memory partner for Legacy Esports.
As esports continues to grow in our region, it’s important for these events to take place and for the teams, sponsors and game publishers to look to other regions for guidance.
Samsung and Legacy Esports have taken some big steps forward with their development tour and hopefully, it’s not the last for an Australian esports team.