Puma and esports organisation Order have announced a partnership that will see Puma as Order’s official apparel partner for the next two years. An exclusive deal between Puma and Order, it positions both as a unique prospect in Australian esports as the deal is Puma’s second in the esports space.
Partnering with American organisation, Cloud9, earlier in 2019, Puma is clearly working to enter the esports space and stake a claim on high profile teams.
As a sporting brand, Puma sees these partnerships as a landmark moment with General Manager of Puma Oceania, Pancho Gutstein saying, “We see esports as a growth market for Puma – not just in Australia, but globally.”
Puma & Order
Continuing, Gutstein said;
ORDER is a leader in their space and it’s our privilege to play a role in their future successes.
We’re excited to welcome ORDER to the PUMA family and look forward to building together.
Order is just as excited by the partnership with CEO Chris Derrick saying, “We’re proud to have a global leader like Puma choose to work with Order as they enter the Australian esports industry. Our fans are passionate about gaming and we’re thrilled that Puma recognises the evolution of esports in Australia.”
Puma says that it will create products for Order and its supporters that highlight the team’s red, black and white.
The announcement of this deal comes after the streamer Ninja announced a partnership with Adidas.