Adidas has announced today that it is partnering with streamer Ninja. The partnership was first revealed in an ‘Originals hack of Ninja’s Mixer livestream’ and has since been unveiled further on YouTube and on the Adidas website. The partnership is Adidas’ “commitment to gaming, blending both the physical and digital world to help creators achieve their best.”
According to Adidas;
The partnership marks the sportswear brand’s commitment to gaming, blending the physical and digital worlds to help creators achieve their best. adidas officially welcomes one of the most prolific gamers and content creators in the world to its family.
Ninja said of the partnership, “I remember when people used to ask me whether I could actually make a career out of gaming. I remember when people used to tell me this would never be “real.”
There are no shortcuts. Only long days. Never let anyone tell you that you can’t catch your dreams. Choose your path. Put the TIME IN. I’m humbled, and excited, to officially announce my partnership with Adidas. “
Ninja x Adidas
It’s not entirely clear just what sort of range Adidas and Ninja will be offering, though, in his video, you can see that Ninja is wearing a branded hoodie with his name/logo.
It’s the hunger. The fire. The burning desire to perform. It’s the late nights. It’s the grind. It’s the never-quit, grit-your-teeth-and-keep-going attitude. It’s paying homage to the creators, the innovators and the artists whose work spans the creative gamut and lays the foundation for all those who follow. It’s the intangible debt that all creators pay to reach the top of their game.
It’s the time you put in.
There’s never been a better time to blur the lines between the cultures of gaming and fashion.
Whatever your craft is, we invite you to clock in and stay tuned for big things to come.
Stay tuned for more updates on the Ninja x Adidas collaboration.
