2K is giving away gigital LeBron 17 ‘Bron 2K Playoffs’ shoes for MyPLAYER avatars. As part of the NBA2K x Nike Gamer limited edition line-up, players can earn a pair by simply winning a MyPLAYER Nation playoff game. Throughout the MyPLAYER Nation Playoffs, a range of unique shoes will be available.
The NBA 2K20 x Nike Gamer Exclusive Program is a “first-of-its-kind gaming and sneaker partnership” that launched in October 2019. The program will give players the opportunity to earn up to 10 pairs of special signature shoes.
By playing in the MyPLAYER Playoffs, completing challenges and winning games, players can not only earn the digital shoes, but have the chance to purchase the real-life versions from Nike.
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2K said of the LeBron NBA2K shoe;
NBA 2K has long been a way for LeBron to dive deeper into the sport he loves. Whether working through the playbook, shuffling lineups or creating new strategies, 2K allows the King to stay connected to the game. This new and very special edition ‘Bron 2K Playoffs’ GE is available in limited pairs only through an unlock within NBA 2K20.
To unlock the shoes, players will need to link their 2K account with a Nike account and download the Nike SNKRS App.
To purchase the real-life shoes, you need to be a legal resident of the 50 United States, sorry everyone else. You can still get the digital ones though.
NBA 2K20 is available now.