Hisense is taking on OLED in 2020 with ULED XD TV’s
Hisense Australia has announced that their ULED XD TV’s are coming to Aussie homes in 2020. The new TV’s use a patented Dual Cell technology that according to the company, rivals black levels in OLED’s. OLED’s or Organic Light Emitting Diode panels have long been beyond compare when it comes to black levels and contrast.
Thanks to their ability to toggle on or off the individual pixels, OLED’s can produce pitch blacks and punchier colours.
The Dual Cell technology in the ULED XD TV’s uses two precision-bonded layers that are fused together. A monochrome or grayscale layer that controls luminance sits behind another layer that controls colour. The grayscale layer blocks light from the pixels that need to be darker thereby creating a mindboggling 2 million dimming zones.
“If there ever was a Hisense TV technology to challenge OLED, this would be it. With its highly innovative composition and design, the ULED XD combines two LCD layers that are fused together to create one incredibly impressive display. It sets a new standard in LED TVs and we can’t wait to introduce it to Australians.” says Andre Iannuzzi, Head of Marketing at Hisense Australia.
Hisense has combined the Dual Cell tech with Dolby Vision HDR, promising ‘remarkably deep blacks and a brilliant colour’ that is unmatched by existing LED TV’s currently available.
And that’s not all. The new TV’s will pack a bunch of proprietary features like Hi-View Engine, Dolby Atmos, Depth Enhancer, Sports Mode and a Game mode; making it a versatile entertainer.
8K and massive 100 inch TV’s
Hisense also announced that its 2020 lineup of TV’s is going to the best yet. The range will include the new Series Q9 ULED 8K to compete with Samsung’s own Q900R QLED TV. The Q9 ULED features Full Array Backlight, Dolby Vision HDR and Hi-View Engine for exceptional upscaling to 8K from a variety of sources.
And with the continued press for bigger-is-better, Hisense is bringing its 98-inch UHD TV for the first time. This will join the 4K Dual Color Laser TV already on the market.
Supporting this new line-up of TV’s is a new and improved VIDAA 4.0 operating system. Hisense says customers will enjoy increased AI functionality with built-in Amazon Alexa – allowing them to search and switch apps natively.
The new Hisense TV’s are expected to land on Aussie shores later in the year with pricing and availability confirmed in the first half of 2020.